I went to London on Monday to get my outfit. I haven't quite finished getting everything yet. I'm hunting for some fur but when I was in London I went to Anthropology in Regents Street. I put a review of it in my other blog, however I think it is appropriate to put into this project. This project is partly about alternative forms of presentation, like Theatre De La Mode and their fashion videos. Anthropology's layout is different from other shops. It's creates more of an experience than a chore, which shopping sometimes is. As you can see from my rave review which you can see here, I rather enjoyed myself in Anthropology. How many shops do you go in these days and enjoy looking around at the decoration as well as the stock? It was almost like selling was secondary and the presentation and layout was the most important thing. I guess this shows how important a good presentation is. I was excited and inspired by this store where as most stores don't provoke these emotions in me, so don't leave as much of an impact.
